The World of Arts festival in Chicago was an event based on a more upscaled arts fair. Assets such as a logo, event tickets, passes(General Admission, VIP, Media), a poster, social media posts, a map of the event location, and promotional items needed to be created. Through the sketching process, I felt a three-dimensional logo would provide a unique visual interest for this event. I went through a few color variations for the logo before landing on the current palette. The palette utilizes more vibrant colors, emphasizing the bright and creative nature of the World of Arts fair.